Facebook does a great job of telling its group users who are following them, what kind of stories they are interested in and how they are interacting with their posts. The company's insights feature can provide such information as user gender, what country and city they live in--even what device they are using. If you ever want to talk about social media numbers, stop by and see Christa in room 2024 or give her a call (304) 293-7192.
For now, here is a high-level look at last week's Facebook insights:
- 12 new followers
- We reached 11,554 people (non-paid advertising)
- 2,726 of those people engaged with us, which means they commented or liked our posts
- The best performing post was, "Congratulations to Dr. Aaron Cumpston (PharmD, 2001)," which reached 8,878 people, 187 comments, 598 likes and it was shared 395 times!
